Traffic Generation

Perhaps you have tried to purchase large volumes of inexpensive traffic, like guaranteed traffic, redirect traffic, surf traffic, or exit, pop-under, or pop-up traffic.  If you are reading this, like most who have tried these types of traffic, you have probably been disappointed.  All those visitors but no sales. 

One thing you must understand before you can become effective converting these types of traffic is that when you are purchasing high volumes of inexpensive traffic, you are really only purchasing exposures or views.  So, for example, you might purchase 10,000 exit pop-unders for $10.  At first glance, if you are new to the business, that might sound like a great deal (especially if you have no traffic now!).  However, with exit traffic, only a small percentage of the people who see your site will have any interest at all your site, and be inclined to spend more than a split second at your site.  Imagine that 10 people chose to spend some time at your site.  In effect, you have really only purchased 10 visitors for $10, a cost of $1 per visitor. 

For this type of traffic to be effective, you must do two things:  1)  Get a higher number of the people who see your site to spend some time there, rather than quickly clicking out or 2)  Get a higher conversion rate out of the ones who do spend some time there.  In reality, you want to focus on improving both.

The key to this type of traffic is to create specific “landing pages” for each traffic source, rather than having all the traffic directed to your main web sales page.  Keep in mind, that because these “high traffic pages” are going to have a specific purpose which is different from the purpose of your regular sales page, they must be a different page.  You cannot make one web page effective for all your sources of traffic.  Ideally you should have a different web page for every type of traffic you have, and use that web page as an ‘entry page’ to get the visitor into your web site.   

This particular page, designed to capture the attention of the general public as they are leaving another site, will be one that stands out from typical web pages.  The reader must immediately know what the page is about, or they will click out.   

How do you make this type of page stand out?  You can create a giant headline.  This headline should be attention-grabbing, and command action.  For example:  TO LEARN EVERYTHING YOU NEED TO KNOW ABOUT DOG TRAINING, CLICK HERE NOW!  That might be all you put on that page.  If they click through, they will arrive at your regular sales page.  Now, you have a true visitor---generally only people interested in dog training will click through to that page. 

Another effective technique to use with high-volume traffic is a sign-up page.  This will be a short headline and maybe one line of additional text, asking the reader to input their name and email address for more information.  Make the ‘more information’ something of value, like a 10 day online course for free or a free ebook (or both). 

To see an example of an effective ‘landing page”, click here:  http://www.secretstointernetprofits.com

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